THE DEFINITIVE GUIDE TO PR WHISPERER

The Definitive Guide to PR Whisperer

Even though Atwater clearly authorised of the use of the Willie Horton situation, the Bush campaign by no means ran any industrial with Horton's image; rather they ran a similar but generic ad. The initial business was made by Americans for Bush, an impartial group managed by Larry McCarthy, and Republicans benefited in the coverage it attracted wi

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